Abey
Abraham

Direct agency operations across Project Management, Technology, and Video, balancing day-to-day delivery with strategic initiatives in AI product development, workflow automation, and team building.

• Built the agency's project management discipline from the ground up, growing a team from two non-PM staff to eight professionals while mentoring individuals into senior leadership roles
• Cut hardware and software costs by 27% in year one, eliminated redundant software spend, and maintained on-budget technology operations for four consecutive years while achieving 95%+ employee satisfaction ratings
• Lead agency AI initiatives from infrastructure through product delivery, building agent-based workflow automation in N8N, and concurrently driving two AI products from proof of concept to active development
• Oversee development of virtual studio production environment and implementation of generative AI video platform, strengthening agency's competitive positioning
• Responsible for large-scale client technology projects from planning through deployment, managing internal teams and external partners to stand-up websites, CRM platforms, survey systems, and reporting dashboards

• Partnered with cross-functional leaders across US and Europe to design and deliver customer experiences for financial products and services across all channels
• Led and trained Customer Experience (CX) Design team in facilitating workshops to assess current state and future-state customer journeys
• Co-designed Barclays' Business Information Security Office (BISO) leadership dashboard from product requirements and design to development and launch
• Conducted a global study of Barclays' Identification and Verification (ID&V) process, culminating in first-of-kind documentation presented to the Global Fraud Council

Led Project Management Office for a large pharmaceutical AOR portfolio business, staffing project teams for all client engagements and ensuring appropriate talent to task.

• Built and mentored top-tier project management leadership team for healthcare agency delivering $150M+ annually, increasing team engagement and reducing regrettable attrition by 40%
• Oversaw project portfolios for major pharmaceutical brands including AbbVie, Pfizer, Sanofi, and Merck
• Launched three process accelerator teams designed to unjam operational bottlenecks and codify "ways of working" training
• Piloted and implemented technology solutions, including automated creative routing and cloud-based SaaS solutions

Directed day-to-day operational activities of rare and orphan disease marketing agency. Direct oversight of Finance, Human Resources, Project Management, and Technology departments.

• Oversaw agency P&L by implementing and measuring KPIs to evaluate and optimize performance
• Collaborated with senior leadership to remove obstacles preventing delivery and grew agency revenue by 23%
• Managed concurrent multi-channel marketing programs for four pharmaceutical brands ensuring on-time and on-budget deliverables

Led all internal product development initiatives and sponsor activations throughout CBS College and partner school websites.

• Spearheaded product development of GameTracker scoring application, resulting in 33% increase in user engagement and adoption as official scoring application for the NCAA®
• Launched award-winning RoadTrip websites, coordinating teams from Broadcast, Digital, Marketing and Sponsorship
• Improved business processes by developing and implementing formal digital project workflow

Managed studio design and production team, delivering print collateral for clients and internal stakeholders. Creative project lead for Accenture, AstraZeneca, Merck, and Philip Morris accounts.

• Coordinated design and production of all print components of Merck's Your Health Now initiative, including Merck's first-ever consumer-facing magazine
• Executed print and web components of the Old Navy "First Official Day of Flip-Flops" campaign generating over 60 million media impressions
• Introduced hardware and software-based solutions resulting in 40% increase in project throughput and 300% revenue growth